"It is unwise to pay too much, but it is worse to pay too little. When you pay too much, you lose a little money - that is all. When you pay too little you most often lose everything because the horse you bought was incapable of doing what the horse was bought to do. The common law of business balance prohibits paying a little and getting a lot - it cannot be done. If you deal with the lowest bidder, it is well to add a considerable amount for the risk you run ... and if you do that, you will have enough to pay for something better - that you should have bought in the first place."

JOHN RUSKIN, BRITISH ESSAYIST AND CRITIC (1819)